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Data Mining

The purpose of Data Mining is to uncover patterns and pieces of information using predictive modelling techniques. Many companies have improved performance in areas such as risk management and fraud detection by using data mining; more recently these techniques have been applied to analyse marketing databases.

We have identified many nuggets of information within our clients' databases providing considerable benefits to the bottom line. For example, we have recently been involved in projects that have identified:

  • The optimum mailing frequency for new customers.
  • Profitable quantities and price points for multi item products
  • How many reactivation attempts are justified in the case of customer churn
  • Numerous cross and up selling opportunities

Contact Paul Robinson to discuss how data mining can help you.