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Data Modelling

Whether you are fully involved in Database Marketing or just want to improve the accuracy of your targeting, we can help.

The proven techniques we use will help you get the most out of your data. We have produced more than 250 analysis models for our clients, and many of these are used time and again to select the best prospects for a product, service or offer.

We always take time to fully understand your requirements and will work with you to select the appropriate proven technique, amongst the tools we employ would be:

  • Cluster Modelling
  • Multiple Regression analysis
  • CHAID modelling
  • Catchment Area analysis
  • Mapping

Contact Paul Robinson to discuss how data modelling can help you.