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Simplify Success

Honeycomb was developed as a result of marketing departments becoming increasingly frustrated with the lack of any user-friendly products within the business data market.

Analysts at SDM identified a strong need to simplify business data. Simplify not by dilution but by increasing and strengthening data understanding and hence the scope for future applications.

SDM followed the same methodology as employed for many consumer based analytical products, by clustering the country's businesses into 34 usable types. A honeycomb.

Since its introduction, Honeycomb has been instrumental in helping Marketers and Sales Managers in the key areas of Direct Marketing, Telemarketing, Sales Support and Sales territory planning.